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~person:"Jerath, Kinshuk"
~person:"Vashisht, Devika"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Internet marketing
17
Online-Marketing
17
Advertising effects
14
Werbewirkung
14
Konsumentenverhalten
13
Advertising
10
Werbung
10
Brand image
7
Computerspiel
7
Markenimage
7
Video game
7
Brand management
6
Markenführung
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Suchmaschine
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Game theory
4
Spieltheorie
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Advergames
3
Auction theory
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Auktionstheorie
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3
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Product Placement
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Product placement
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Article in journal
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13
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Jerath, Kinshuk
Vashisht, Devika
Filieri, Raffaele
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Hollebeek, Linda D.
7
Kannan, P. K.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
6
Quach, Sara
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
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Journal of marketing
2
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
5
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
6
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
7
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
8
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
9
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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