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~person:"Jerath, Kinshuk"
~subject:"Branche"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
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