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~person:"Jerath, Kinshuk"
~subject:"Internet marketing"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Internet marketing
Online retailing
Consumer behaviour
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Konsumentenverhalten
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Online-Marketing
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Distribution channel
4
Vertriebsweg
4
Advertising
3
Advertising effects
3
Information behaviour
3
Informationsverhalten
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Werbewirkung
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USA
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1971-2005
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Abfallentsorgung
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Auction theory
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Jerath, Kinshuk
Dwivedi, Yogesh Kumar
16
Filieri, Raffaele
15
Law, Chun Hung Roberts
14
Dennis, Charles
13
Akram, Umair
12
Chung, Namho
12
Ko, Eunju
12
Baier, Daniel
11
Khare, Arpita
11
Pauwels, Koen
11
Rita, Paulo
11
Choi, Jeonghye
10
Forsythe, Sandra
10
Ghose, Anindya
10
Kim, Minjeong
10
Kukar-Kinney, Monika
10
Paul, Justin
10
Prashar, Sanjeev
10
Rana, Nripendra P.
10
Wu, Luorong
10
Benbasat, Izak
9
Bhatnagar, Amit
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Laroche, Michel
9
Lennon, Sharron J.
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Sreejesh, S.
9
Xu, Xun
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Carlson, Jamie
8
Grewal, Dhruv
8
Hosanagar, Kartik
8
Kim, Hye-yŏng
8
Loureiro, Sandra Maria Correia
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Okumus, Fevzi
8
Rahman, Zillur
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Ruiz Mafe, Carla
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Sajad Rezaei
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Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
5
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
6
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
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