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~person:"Jerath, Kinshuk"
~subject:"Markenführung"
~subject:"Werbung"
~type:"article"
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Markenführung
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Internet marketing
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Online-Marketing
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7
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Consumer behaviour
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Konsumentenverhalten
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game theory
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sponsored search advertising
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1971-2005
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Jerath, Kinshuk
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Hudders, Liselot
9
Loureiro, Sandra Maria Correia
9
Pelsmacker, Patrick de
8
Wilbur, Kenneth C.
8
Fogel, Joshua
7
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6
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6
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6
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Pauwels, Koen
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Rozendaal, Esther
6
Sreejesh, S.
6
Vashisht, Devika
6
Arora, Taanika
5
Balseiro, Santiago R.
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Bellman, Steven
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Campbell, Colin L.
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Chen, Huan
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Cho, Chang-Hoan
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Karjaluoto, Heikki
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Katona, Zsolt
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Kim, Hye-yŏng
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
Marketing science
1
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ECONIS (ZBW)
6
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1
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
5
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
6
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
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