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~person:"Jin, Byoungho"
~subject:"Brand equity"
~type_genre:"Aufsatz im Buch"
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Fashion branding and communication : core strategies of European luxury brands
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Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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