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~person:"Jin, Hyun Seung"
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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