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~person:"Jo, Myung-Soo"
~person:"Xu, Jie"
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Jo, Myung-Soo
Xu, Jie
Mattila, Anna S.
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International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of organizational computing and electronic commerce
1
Journal of philanthropy and marketing
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Journal of promotion management : JPM
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1
The impact of guilt and shame in charity advertising : the role of
self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
Saved in:
2
A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon
;
Jo, Myung-Soo
;
Sarigollu, Emine
;
Kim, Chang Soo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
Saved in:
3
Social value and content value in social media : two paths to psychological well-being
Jiao, Yongbing
;
Jo, Myung-Soo
;
Sarigöllü, Emine
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10011671823
Saved in:
4
The impact of
self-construal
and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
Saved in:
5
Moral emotions and
self-construal
in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
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