//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Joachimsthaler, Erich"
~subject:"Brand image"
~subject:"Kausalanalyse"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Zinnbauer, Markus"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Kausalanalyse
USA
Automotive industry
1
Consumer behaviour
1
Kfz-Industrie
1
Konsumentenverhalten
1
Markenimage
1
Partial least squares
1
Partielle kleinste Quadrate
1
Social capital
1
Sozialkapital
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Joachimsthaler, Erich
Zinnbauer, Markus
5
Eberl, Markus
2
Bakay, Zoltán
1
Honer, Tobias
1
Lobschat, Lara
1
Pallas, Florian
1
Pfeiffer, Markus
1
Zinnbauer, Markus A.
1
more ...
less ...
Published in...
All
Long range planning : LRP ; international journal of strategic management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->