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~person:"Joachimsthaler, Erich"
~subject:"Markenartikel"
~type_genre:"Book section"
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The evolution of brands : from signals of quality to storehouses of trust
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Building brands without mass media
Joachimsthaler, Erich
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Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784589
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