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~person:"Johnson, Catherine M."
~subject:"Brand image"
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A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification
Mallin, Michael L.
;
Gammoh, Bashar S.
;
Pullins, Ellen
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011771042
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