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~person:"Johnson, Jean L"
~person:"Lee, Ruby P."
~subject:"Lernende Organisation"
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Lernende Organisation
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Johnson, Jean L
Lee, Ruby P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
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