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~person:"Johnson, Lester W."
~person:"Lombart, Cindy"
~subject:"Kundenzufriedenheit"
~type:"article"
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Search: subject_exact:"Markenbild"
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Kundenzufriedenheit
Brand image
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenimage
16
Brand management
14
Markenführung
14
Beziehungsmarketing
9
Relationship marketing
9
Brand
7
Markenartikel
7
Customer satisfaction
6
Confidence
4
Trust
4
Vertrauen
4
Advertising effects
3
Einzelhandel
3
Internet marketing
3
Loyalty
3
Online-Marketing
3
Price image
3
Retail trade
3
Werbewirkung
3
Attachment
2
Brand loyalty
2
Brand trust
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer brand engagement
2
Consumer satisfaction
2
Corporate reputation
2
Credibility
2
Customer integration
2
Firmenimage
2
Gesundheit
2
Glaubwürdigkeit
2
Health
2
Kundenintegration
2
Markentreue
2
Marketing management
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Johnson, Lester W.
Lombart, Cindy
Han, Heesup
9
Loureiro, Sandra Maria Correia
6
Gil Saura, Irene
5
Wong, IpKin Anthony
5
Chahal, Hardeep
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Assaker, Guy
3
Bilgihan, Anil
3
Chua, Bee-Lia
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Frank, Björn
3
Fuentes-Blasco, María
3
Ha, Hong Youl
3
Hwang, Jinsoo
3
Khan, Imran
3
Kim, Jinkyung Jenny
3
King, Ceridwyn
3
Leckie, Civilai
3
Liu, Chih-Hsing
3
Louis, Didier
3
Molinillo, Sebastian
3
Prentice, Catherine
3
Ramakrishnan, Ruchika
3
Rather, Raouf Ahmad
3
Ray, Arghya
3
So, Kevin Kam Fung
3
Song, Hak-jun
3
Sreejesh, S.
3
Surachman
3
Wu, Wann-Yih
3
Yu, Jongsik
3
Ahmadi, Hormoz
2
Ahn, Jiseon
2
Al-Hawary, Sulieman Ibraheem Shelash
2
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
4
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 630-642
Persistent link: https://www.econbiz.de/10010388515
Saved in:
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