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~person:"Johnson, Lester W."
~person:"Luoma-aho, Vilma"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
11
Internet marketing
11
Konsumentenverhalten
11
Online-Marketing
11
Beziehungsmarketing
10
Social Web
10
Social web
10
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Advertising
5
Brand
5
Markenartikel
5
Werbung
5
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Brand trust
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Credibility
3
Glaubwürdigkeit
3
Vertrauen
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Werbewirkung
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Consumer engagement
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Corporate reputation
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2
Customer satisfaction
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Export
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2
Innovation
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International marketing
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Internationales Marketing
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English
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Johnson, Lester W.
Luoma-aho, Vilma
Harrigan, Paul
11
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Verhoef, Peter C.
8
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Ahuja, Vandana
6
Brodie, Roderick J.
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Ivens, Björn Sven
5
Ko, Eunju
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Palmatier, Robert W.
5
Rather, Raouf Ahmad
5
Straker, Karla
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Calder, Bobby J.
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Grönroos, Christian
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
1
The journal of brand management : an international journal
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ECONIS (ZBW)
10
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
5
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
6
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
7
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
10
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
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