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~person:"Johnson, Lester W."
~subject:"Australia"
~subject:"Relationship marketing"
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Australia
Relationship marketing
Brand image
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Johnson, Lester W.
Harrigan, Paul
12
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Verhoef, Peter C.
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Kumar, V.
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Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Thaichon, Park
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Alavi, Shirin
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Bilgihan, Anil
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Carlson, Jamie
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Ivens, Björn Sven
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Jones, Sandra C.
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Ko, Eunju
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Agnihotri, Raj
4
Annamalai, Balamurugan
4
Bilro, Ricardo Godinho
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
Research paper / Macquarie University, School of Economic and Financial Studies
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
6
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
7
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W.
-
1985
Persistent link: https://www.econbiz.de/10000710724
Saved in:
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