//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"Confidence"
~subject:"Tourism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucherzufriedenheit"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Confidence
Tourism
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Customer integration
3
Dienstleistungsqualität
3
Kundenintegration
3
Markenimage
3
Mobile phone
3
Mobiltelefon
3
Service quality
3
Brand loyalty
2
Brand trust
2
Consumer brand engagement
2
Internet marketing
2
Markentreue
2
Online-Marketing
2
Perceived value
2
Vertrauen
2
3G versus 4G choice
1
Anger
1
Brand evangelism
1
Brand satisfaction
1
Branding
1
Business network
1
Co-production
1
Consumer satisfaction
1
Customer behavior
1
Customer brand engagement
1
Customer brand engagement behavior
1
Customer innovativeness
1
Customer loyalty
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Johnson, Lester W.
Han, Heesup
22
Usman, Osly
18
Svensson, Göran
17
Loureiro, Sandra Maria Correia
10
Rather, Raouf Ahmad
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Lee, Choong-Ki
8
Mysen, Tore
8
So, Kevin Kam Fung
8
Su, LuJun
8
Hyun, Sunghyup Sean
7
Prayag, Girish
7
Gil Saura, Irene
6
Ha, Hong Youl
6
Hsu, Maxwell K.
6
Rohman, Fatchur
6
Song, Hak-jun
6
Al-Ansi, Amr
5
Hwang, Jinsoo
5
Jacob, Jayanth
5
Mostafa Rasoolimanesh, S.
5
Paulssen, Marcel
5
Petrick, James F.
5
Roberts-Lombard, Mornay
5
Sreejesh, S.
5
Suhartanto, Dwi
5
Andreoni, James
4
Assaker, Guy
4
Balaji, M. S.
4
Bianchi, Constanza
4
Busser, James A.
4
Chahal, Hardeep
4
Chung, Namho
4
Civelek, Mustafa Emre
4
Gulid, Nak
4
Hansen, Torben
4
Huber, Frank
4
Japutra, Arnold
4
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->