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~person:"Johnson, Lester W."
~subject:"Brand management"
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Brand management
Advertising effects
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Celebrity endorsement
3
Celebrity-Werbung
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3
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Consumer behaviour
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Credibility
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brand evaluation
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Johnson, Lester W.
Erfgen, Carsten
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Huber, Frank
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Sattler, Henrik
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Schimmelpfennig, Christian
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Lindstrøm, Martin
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The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
2
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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