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~person:"Johnson, Lester W."
~subject:"Relationship marketing"
~subject:"Werbung"
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Relationship marketing
Werbung
Brand image
6
Brand management
6
Consumer behaviour
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6
Markenführung
6
Markenimage
6
Beziehungsmarketing
5
Internet marketing
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self-brand connection
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1961-1983
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Johnson, Lester W.
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Okazaki, Shintaro
28
Septianto, Felix
28
Gierl, Heribert
27
Rosengren, Sara
26
Saffer, Henry
26
Bruhn, Manfred
25
Hundhausen, Carl
25
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Wilbur, Kenneth C.
21
Ford, John B.
20
Huh, Jisu
20
Mueller, Barbara
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jerath, Kinshuk
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of social economics
1
Journal of advertising research
1
Research paper / Macquarie University, School of Economic and Financial Studies
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
6
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
7
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
8
Cigarette advertising and public policy
Johnson, Lester W.
- In:
International journal of social economics
15
(
1988
)
7
,
pp. 76-80
Persistent link: https://www.econbiz.de/10001065292
Saved in:
9
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W.
-
1985
Persistent link: https://www.econbiz.de/10000710724
Saved in:
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