//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Johnston, Wesley J."
~person:"Mojir, Navid"
~subject:"Procurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Procurement
B-to-B-Marketing
24
Business-to-business marketing
24
Lieferantenmanagement
11
Supplier relationship management
11
Innovation
6
Beschaffung
5
Business network
4
Unternehmensnetzwerk
4
Consumer behaviour
3
Innovation diffusion
3
Innovation management
3
Innovationsdiffusion
3
Innovationsmanagement
3
Konsumentenverhalten
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
USA
3
United States
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Emerging economies
2
Internet marketing
2
Learning organization
2
Lernende Organisation
2
Markenartikel
2
New product development
2
Online-Marketing
2
Physical distribution
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Relationship marketing
2
Schwellenländer
2
Social Web
2
Social media
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
5
Author
All
Johnston, Wesley J.
Mojir, Navid
Kleinaltenkamp, Michael
9
Nolte, Philipp Johannes
4
Backhaus, Klaus
3
Jacob, Frank
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Sharma, Arun
3
Adamson, Brent
2
Bird, Anna
2
Fließ, Sabine
2
Gaubinger, Kurt
2
Hallikas, Jukka
2
Hansen, Felix
2
Kindermann, Harald
2
Klöter, Ralf
2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
Mantena, Ravi
2
Paesbrugghe, Bert
2
Rangarajan, Deva
2
Rolfes, Ludger
2
Schiele, Holger
2
Schmidt, Karl
2
Sheth, Jagdish N.
2
Sudhir, K.
2
Wentzel, Daniel
2
Werani, Thomas
2
Aarikka-Stenroos, Leena
1
Aitken, Alan
1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
Andersson, Per
1
Andersson, Svante
1
Arshi, Tahseen Anwer
1
Ashnai, Bahar
1
Aufderheide, Detlef
1
more ...
less ...
Published in...
All
Business-to-business marketing management : strategies, cases and solutions
1
Cowles Foundation discussion paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
3
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
4
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
5
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->