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~person:"Johnston, Wesley J."
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
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B-to-B-Marketing
22
Business-to-business marketing
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Lieferantenmanagement
9
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9
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4
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Johnston, Wesley J.
Backhaus, Klaus
11
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Voeth, Markus
6
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Fritz, Wolfgang
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Lichtenthal, J. David
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Malhotra, Naresh K.
3
Meffert, Heribert
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Mero, Joel
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Mummalaneni, Venkatapparao
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Naudé, Peter
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Schmitz, Christian
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Uslay, Can
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2
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Baaken, Thomas
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Biemans, Wim G.
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Bodnar, Kipp
2
Bongers, Franziska M.
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Bush, Alan J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Business-to-business marketing management : strategies, cases and solutions
1
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ECONIS (ZBW)
5
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1
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
2
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
4
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
5
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
Saved in:
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