Cover -- Contents -- Foreword -- Preface -- Acknowledgments -- PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR -- 1 Winning in a BillionConsumer Market -- 2 Cracking the Da Vinci Code -- PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS -- 3 The Five Knots of theLast Mile -- 4 Sextant Arcs of...