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~person:"Joshi, Gaurav"
~person:"Jørgensen, Finn"
~subject:"Automotive industry"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Personality psychology
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Persönlichkeitspsychologie
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attitudinal loyalty
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automobile sector
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brand loyalty
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Joshi, Gaurav
Jørgensen, Finn
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International journal of Indian culture and business management : IJICBM
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Journal of retailing and consumer services
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
2
Brand loyalty among Norwegian car owners
Jørgensen, Finn
;
Mathisen, Terje Andreas
;
Pedersen, Hassa
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
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