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~person:"Jugel, Stefan"
~person:"Labenz, Franziska"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Aufsatz in Zeitschrift
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Jugel, Stefan
Labenz, Franziska
Wiedmann, Klaus-Peter
77
Hennigs, Nadine
19
Walsh, Gianfranco
11
Buxel, Holger
9
Haase, Janina
7
Klarmann, Christiane
7
Schmidt, Steffen
6
Behrens, Stefan
4
Godey, Bruno
4
Seegebarth, Barbara
4
Aiello, Gaetano
3
Bettels, Jannick
3
Buckler, Frank
3
Donvito, Raffaele
3
Frenzel, Tobias
3
Karampournioti, Evmorfia
3
Klee, Alexander
3
Langner, Sascha
3
Pederzoli, Daniele
3
Wuestefeld, Thomas
3
Gross, Philip
2
Hennings, Nadine
2
Kassubek, Martin
2
Langerfeldt, Michael
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Mettenheim, Walter von
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Pankalla, Lars
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Raffée, Hans
2
Wüstefeld, Thomas
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Adam, David L.
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Alves de Freitas, Maria
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Bachmann, Frank
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Balderjahn, Ingo
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Berens, Guido A. J. M.
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Boecker, Clemens
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Carduck, Juliane
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Chan, Priscilla
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Chen, Rong
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of services technology and management
1
Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
4
Corporate-Identity-Strategie : Anforderungen an d. Entwicklung u. Implementierung
Wiedmann, Klaus-Peter
- In:
Die Unternehmung : Swiss journal of business research …
41
(
1987
)
3
,
pp. 186-204
Persistent link: https://www.econbiz.de/10001039255
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