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~person:"Jugel, Stefan"
~person:"Labenz, Franziska"
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Brand management
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Jugel, Stefan
Labenz, Franziska
Wiedmann, Klaus-Peter
442
Hennigs, Nadine
56
Raffée, Hans
30
Langner, Sascha
28
Walsh, Gianfranco
26
Buxel, Holger
25
Buckler, Frank
18
Klee, Alexander
14
Klarmann, Christiane
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Pankalla, Lars
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Siebels, Astrid
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Schmidt, Steffen
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Jung, Hans-Hermann
10
Meissner, Sabine
10
Reeh, Marc-Oliver
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9
Seegebarth, Barbara
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Wüstefeld, Thomas
9
Haase, Janina
8
Behrens, Stefan
7
Fritz, Wolfgang
7
Breitner, Michael H.
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Böcker, Clemens
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Kassubek, Martin
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Godey, Bruno
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Trautmann, Karl-Heinz
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Aiello, Gaetano
4
Bettels, Jannick
4
Donvito, Raffaele
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Fombrun, Charles J.
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Gaßmann, Barbara
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4
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Gottfried Wilhelm Leibniz Universität Hannover
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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1
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
2
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
5
Unternehmensphilosophie und Corporate Identity : empirische Bestandsaufnahme und Leitfaden zur Implementierung einer Corporate-Identity-Strategie
Kreutzer, Ralf
;
Jugel, Stefan
;
Wiedmann, Klaus-Peter
-
1999
Persistent link: https://www.econbiz.de/10004802896
Saved in:
6
Corporate-Identity-Strategie : Anforderungen an d. Entwicklung u. Implementierung
Wiedmann, Klaus-Peter
- In:
Die Unternehmung : Swiss journal of business research …
41
(
1987
)
3
,
pp. 186-204
Persistent link: https://www.econbiz.de/10001039255
Saved in:
7
Unternehmensphilosophie und corporate identity : empirische Bestandsaufnahme und Leitfaden zur Implementierung einer Corporate-identity-Strategie
Kreutzer, Ralf
;
Jugel, Stefan
;
Wiedmann, Klaus-Peter
-
1986
Persistent link: https://www.econbiz.de/10004584613
Saved in:
8
Unternehmensphilosophie und Corporate Identity : empirische Bestandsaufnahme und Leitfaden zur Implementierung einer Corporate Identity-Strategie
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416628
Saved in:
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