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~person:"Jun, Jongkun"
~subject:"Informationsverhalten"
~subject:"Sponsored search"
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Consumer behaviour
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Jun, Jongkun
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Management information systems : mis quarterly
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ECONIS (ZBW)
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Deal-seeking versus brand-seeking : search behaviors and purchase propensities in sponsored search platforms
Im, Il
;
Jun, Jongkun
;
Oh, Wonseok
;
Jeong, Seok-Oh
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011447643
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