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~person:"Köhler, Sven"
~person:"Nevo, Aviv"
~subject:"Relationship marketing"
~type_genre:"Non-commercial literature"
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Einsatz von Coupons als CRM-Instrument im Einzelhandel : Dimensionen, Determinanten und Wirkungen des wahrgenommenen Konsumentenschutzes aus Coupons
Köhler, Sven
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2007
Persistent link: https://www.econbiz.de/10003555251
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