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~person:"Kaas, Klaus Peter"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
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Kaas, Klaus Peter
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Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
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Stand und Entwicklungsperspektiven der
Marketingtheorie
Kaas, Klaus Peter
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 29-47)
.
2005
Persistent link: https://www.econbiz.de/10003251247
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Marketing und neue Institutionenlehre
Kaas, Klaus Peter
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1992
Persistent link: https://www.econbiz.de/10000875912
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