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~person:"Kalyanaram, Gurumurthy"
~subject:"E-Mail"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Pharmaceuticals
Arzneimittel
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Direct marketing
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1998-1999
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Preiselastizität
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Price elasticity
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Kalyanaram, Gurumurthy
Aikin, Kathryn J.
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
The journal of business and economic studies
1
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ECONIS (ZBW)
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1
Effects of direct-to-consumer advertising of prescription drugs on prices
Kalyanaram, Gurumurthy
;
Phelan, John
- In:
The journal of business and economic studies
17
(
2011
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009507683
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2
The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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