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~person:"Kamihigashi, Takashi"
~person:"Štreimikienė, Dalia"
~subject:"brand awareness"
~type_genre:"Aufsatz in Zeitschrift"
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Kamihigashi, Takashi
Štreimikienė, Dalia
Ahmed, Rizwan Raheem
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Journal of business economics and management
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Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches
Ahmed, Rizwan Raheem
;
Qureshi, Jawaid Ahmed
; …
- In:
Journal of business economics and management
21
(
2020
)
3
,
pp. 851-871
business
or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small …
Persistent link: https://www.econbiz.de/10012270459
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2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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