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~person:"Kapferer, Jean-Noël"
~person:"Romaniuk, Jenni"
~subject:"USA"
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Search: subject:"Brand"
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USA
Brand management
47
Markenführung
47
Markenartikel
32
Brand
28
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
24
Markenimage
24
Luxury goods
14
Luxusgüter
14
Advertising effects
8
Markenpolitik
8
Werbewirkung
8
Werbung
7
Marketing management
6
Marketingmanagement
6
Strategisches Management
6
Advertising
5
Produktmanagement
5
Australia
4
Australien
4
Internet marketing
4
Marke
4
Measurement
4
Messung
4
Online-Marketing
4
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4
Unternehmen
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Brand equity
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Brand name products
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China
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Kapferer, Jean-Noël
Romaniuk, Jenni
Bronnenberg, Bart J.
9
Burke, Marshall
8
Dubé, Jean-Pierre
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Sung, Yongjun
7
Goldschlag, Nathan
6
Gould, Carlos F.
6
Myers, Amanda
6
Petty, Ross D.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Christodoulides, George
5
Dahlhoff, Denise
5
Fournier, Susan
5
Joo, Joonhwi
5
Scott Morton, Fiona
5
Aaker, David A.
4
Bennett, Gregg
4
Childs, Marissa
4
Flynn, Leisa Reinecke
4
Gammoh, Bashar S.
4
Holmes, Thomas P.
4
Johansson, Johny K.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Lusk, Jayson L.
4
MacManis, Charles R.
4
Markowitz, Sara
4
Prestemon, Jeffrey P.
4
Steenkamp, Jan-Benedict E. M.
4
Voss, Kevin E.
4
Walsh, Patrick
4
Wara, Michael
4
Zolas, Nikolas
4
Abt, Karen L.
3
Barber, Nelson
3
Bardhi, Fleura
3
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Journal of advertising research
2
Nonprofit and voluntary sector quarterly
1
Source
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ECONIS (ZBW)
3
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1
Barriers to increasing donor support : evidence on the incidence and nature of
brand
rejection
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 1007-1025
Persistent link: https://www.econbiz.de/10011382687
Saved in:
2
The efficacy of
brand
-execution tactics in TV advertising,
brand
placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
3
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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