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~person:"Kapferer, Jean-Noël"
~person:"Romaniuk, Jenni"
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Search: subject:"Brand"
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Brand management
47
Markenführung
47
Markenartikel
32
Brand
28
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
24
Markenimage
24
Luxury goods
14
Luxusgüter
14
Advertising effects
8
Markenpolitik
8
Werbewirkung
8
Werbung
7
Marketing management
6
Marketingmanagement
6
Strategisches Management
6
Advertising
5
Produktmanagement
5
Australia
4
Australien
4
Internet marketing
4
Marke
4
Measurement
4
Messung
4
Online-Marketing
4
Strategic management
4
Unternehmen
4
Brand equity
3
Brand name products
3
China
3
Luxury
3
Luxusgut
3
Market share
3
Marketing
3
Product management
3
USA
3
United States
3
B-to-B-Marketing
2
Benchmarking
2
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Undetermined
21
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Article
56
Book / Working Paper
21
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Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
6
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6
Reprint
3
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2
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2
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2
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1
Collection of articles of several authors
1
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Language
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English
67
Undetermined
7
French
2
German
1
Author
All
Kapferer, Jean-Noël
Romaniuk, Jenni
Burmann, Christoph
159
Esch, Franz-Rudolf
158
Baumgarth, Carsten
100
Huber, Frank
94
Melewar, T. C.
84
Keller, Kevin Lane
76
Sattler, Henrik
74
Meffert, Heribert
73
Tomczak, Torsten
69
Bauer, Hans H.
68
Bruhn, Manfred
65
De Chernatony, Leslie
61
Ahlert, Dieter
58
Balmer, John M. T.
56
Phau, Ian
53
Wiedmann, Klaus-Peter
51
Merrilees, Bill
50
Loureiro, Sandra Maria Correia
46
Herrmann, Andreas
45
Völckner, Franziska
45
Bang, Nguyen
43
Fournier, Susan
42
Ko, Eunju
42
Schmidt, Holger J.
42
Kernstock, Joachim
40
Rajagopal
40
Strebinger, Andreas
40
Dawes, John
39
Foroudi, Pantea
39
Ind, Nicholas
38
Dubé, Jean-Pierre
37
Gupta, Suraksha
37
Bronnenberg, Bart J.
36
Gierl, Heribert
36
Han, Heesup
36
Parguel, Béatrice
35
Diamantopoulos, Adamantios
33
Langner, Tobias
33
Pelsmacker, Patrick de
33
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Journal of business research : JBR
7
Journal of advertising research
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of Business Research
3
The journal of product & brand management
3
Australasian marketing journal
2
Brand management ; Vol. 2
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Business Horizons
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of brand management: advanced collections
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
Journal of strategic management education : JSME
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Measuring and managing brands
1
Nonprofit and voluntary sector quarterly
1
Revue française de gestion : hommes et techniques
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The journal of asset management
1
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Source
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ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
7
RePEc
4
BASE
2
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
3
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
4
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
5
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
6
Building a unique
brand
identity : measuring the relative ownership potential of
brand
identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
9
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
10
Better
brand
health : measures and metrics for a how brands grow world
Romaniuk, Jenni
-
2023
Persistent link: https://www.econbiz.de/10013417266
Saved in:
1
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