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~person:"Kapferer, Jean-Noël"
~subject:"Automotive industry"
~subject:"Consumer behaviour"
~subject:"Produktpiraterie"
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Automotive industry
Consumer behaviour
Produktpiraterie
Luxury goods
26
Luxusgüter
26
Konsumentenverhalten
15
Brand management
12
Markenführung
12
Luxury
6
Markenartikel
6
Brand
4
Marketing management
4
Marketingmanagement
4
Comparison
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Corporate Social Responsibility
3
Corporate social responsibility
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Economic growth
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Luxusgut
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Nachhaltige Entwicklung
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Price
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Rarity
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Sustainable development
3
Vergleich
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Wirtschaftswachstum
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Age group
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CSR
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Fashion
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Millennials
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Perception
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luxury
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Kapferer, Jean-Noël
Phau, Ian
30
Ko, Eunju
25
Wiedmann, Klaus-Peter
20
Jain, Sheetal
17
Seo, Yuri
17
Valette-Florence, Pierre
15
Hennigs, Nadine
14
Septianto, Felix
13
Shukla, Paurav
13
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
Amatulli, Cesare
9
Christodoulides, George
9
Peng, Norman
9
Thaichon, Park
9
Atwal, Glyn
8
Cervellon, Marie-Cécile
8
Espinoza Petersen, Francine
8
Guido, Gianluigi
8
Jain, Varsha
8
Shahid, Shadma
8
Chen, Annie Huiling
7
Han, Heesup
7
Klarmann, Christiane
7
Klaus, Philipp
7
Park, Jungkun
7
Sung, Billy
7
Wang, Ying
7
Aiello, Gaetano
6
Ciornea, Raluca
6
Das, Manish
6
Eastman, Jacqueline Kilsheimer
6
Godey, Bruno
6
Heine, Klaus
6
Hudders, Liselot
6
Ozuem, Wilson
6
Paul, Justin
6
Pino, Giovanni
6
Balabanis, George
5
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Journal of business research : JBR
4
The journal of brand management : an international journal
3
The journal of product & brand management
2
International marketing review
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
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ECONIS (ZBW)
15
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1
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
3
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
4
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
5
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
6
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
9
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
10
Are luxury purchasers really insensitive to sustainable development? : new insights from research
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 94-107)
.
2015
Persistent link: https://www.econbiz.de/10010465438
Saved in:
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