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~person:"Kapferer, Jean-Noël"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Search: subject_exact:"Luxusgüter"
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Markenführung
Marketingmanagement
Luxury goods
26
Luxusgüter
26
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Luxury
6
Markenartikel
6
Brand
4
Marketing management
4
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Luxusgut
3
Nachhaltige Entwicklung
3
Price
3
Rarity
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
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2
CSR
2
Fashion
2
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2
Marketing
2
Marketingstrategie
2
Millennials
2
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2
Perception
2
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2
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luxury
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1
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8
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English
14
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Kapferer, Jean-Noël
Phau, Ian
23
Ko, Eunju
18
Seo, Yuri
11
Wiedmann, Klaus-Peter
11
Atwal, Glyn
10
Shimul, Anwar Sadat
10
Septianto, Felix
9
Uggla, Henrik
9
Valette-Florence, Pierre
8
Cedrola, Elena
7
Hennigs, Nadine
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Heine, Klaus
6
Klarmann, Christiane
6
Moore, Christopher M.
6
Mosca, Fabrizio
6
Ozuem, Wilson
6
Park, Jungkun
6
Pitt, Leyland F.
6
Powell, Shaun M.
6
Shukla, Paurav
6
Bryson, Douglas
5
Cheah, Isaac
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Kitchen, Philip J.
5
König, Verena
5
Meurer, Jörg
5
Sung, Billy
5
Thaichon, Park
5
Truong, Yann
5
Veg-Sala, Nathalie
5
Bastien, Vincent
4
Batat, Wided
4
Chevalier, Michel
4
Choi, Tsan-Ming
4
Husain, Rehan
4
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The journal of brand management : an international journal
3
Journal of brand management: advanced collections
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
3
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
4
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
5
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
6
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
7
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
8
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
9
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
10
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
Saved in:
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