//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kapferer, Jean-Noël"
~subject:"Markenname"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenname
Brand management
19
Markenführung
19
Markenartikel
15
Luxury goods
12
Luxusgüter
12
Brand
11
Markenpolitik
8
Consumer behaviour
6
Konsumentenverhalten
6
Strategisches Management
6
Strategic management
4
Luxusgut
3
Produktmanagement
3
Brand image
2
Luxury
2
Marke
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marketingstrategie
2
Rarity
2
Unternehmen
2
Werbung
2
Awareness
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand love
1
Brand name products
1
China
1
Consumer goods marketing
1
Desirability
1
Dream
1
Fashion
1
Growth
1
Innovation
1
Konsumgütermarketing
1
Luxusware
1
Management
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
French
1
Undetermined
1
Author
All
Kapferer, Jean-Noël
Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
8
Wheeler, Alina
7
Sanders, Robert E.
5
Dubé, Jean-Pierre H.
4
Lowrey, Tina M.
4
Ringeisen, Petra
4
Aaker, David A.
3
Bourreau, Marc
3
Luna, David
3
Lötscher, Andreas
3
Murphy, John M.
3
Samland, Bernd M.
3
Sun, Yutec
3
Verboven, Frank
3
Aimé, Isabelle
2
Barnert, Vera
2
Brandmeyer, Klaus
2
Bugdahl, Volker
2
Carpenter, Phil
2
Copulsky, Jonathan R.
2
Drißner, Corinna
2
Fischer, Alexander
2
Grewe, Gundula
2
Hamer, Hans H.
2
Hesse, Gero
2
Hundt, Michael
2
Ind, Nicholas
2
Keller, Kevin Lane
2
Kircher, Sybille
2
Klein, Kristina
2
Kronrod, Ann
2
König, Verena
2
Lai, Chantal
2
Latour, Susanne
2
Lerman, Dawn
2
Mattmüller, Roland
2
Morais, Robert J.
2
Olbrich, Rainer
2
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Les marques, capital de l'entreprise : créer et développer des marques fortes
Kapferer, Jean-Noël
-
2007
-
4. éd.
Persistent link: https://www.econbiz.de/10004908999
Saved in:
2
Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël
-
1996
-
2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->