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~person:"Kapferer, Jean-Noël"
~subject:"Marketingmanagement"
~subject:"Preis"
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Search: subject_exact:"Luxusgüter"
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Marketingmanagement
Preis
Luxury goods
26
Luxusgüter
26
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Markenführung
12
Luxury
6
Markenartikel
6
Brand
4
Marketing management
4
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3
Corporate Social Responsibility
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Luxusgut
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luxury
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Kapferer, Jean-Noël
Ko, Eunju
7
Mosca, Fabrizio
5
Ozuem, Wilson
5
Azemi, Yllka
3
Bastien, Vincent
3
Hennigs, Nadine
3
Kitchen, Philip J.
3
Moore, Christopher
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Pitt, Leyland F.
3
Truong, Yann
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Vaih-Baur, Christina
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3
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2
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2
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2
Comin, Diego A.
2
Conrady, Roland
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Gallo, Rosalia
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Holthaus, Lina
2
Horn, Carmen
2
Klarmann, Christiane
2
König, Verena
2
Liersch, Anna
2
Liu, Sindy
2
McAleer, Michael
2
McColl, Julie
2
McColl, Rod
2
Megehee, Carol M.
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Mohiuddin, Muhammad
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Perret, Jens K.
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2
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Reyneke, Mignon
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Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Luxury marketing : a challenge for theory and practice
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
3
Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Kapferer, Jean-Noël
;
Klippert, Cindy
;
Leproux, Lara
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10010349053
Saved in:
4
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
5
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
6
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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