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~person:"Kapferer, Jean-Noël"
~subject:"Marketingstrategie"
~subject:"Preis"
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Marketingstrategie
Preis
Luxury goods
26
Luxusgüter
26
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Markenführung
12
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6
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Marketingmanagement
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Luxusgut
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Price
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Kapferer, Jean-Noël
Batat, Wided
3
Bastien, Vincent
2
Comin, Diego A.
2
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2
Bao, Ying
1
Campbell, Rachel
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Prange, Christiane
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Schaefer, Wolfgang
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Journal of business research : JBR
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Journal of revenue and pricing management
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ECONIS (ZBW)
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1
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
2
Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Kapferer, Jean-Noël
;
Klippert, Cindy
;
Leproux, Lara
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10010349053
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
4
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
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