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~person:"Kapferer, Jean-Noël"
~subject:"Marketingstrategie"
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Marketingstrategie
Luxury goods
26
Luxusgüter
26
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
12
Luxury
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Markenartikel
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Brand
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Marketing management
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Marketingmanagement
4
Comparison
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Corporate Social Responsibility
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Corporate social responsibility
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Economic growth
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Luxusgut
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Nachhaltige Entwicklung
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Price
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Rarity
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Sustainable development
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Vergleich
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Wirtschaftswachstum
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Age group
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CSR
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luxury
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Kapferer, Jean-Noël
Batat, Wided
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Bastien, Vincent
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Kuehlwein, J. P.
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Prange, Christiane
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Schaefer, Wolfgang
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Zöllner, Felix
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
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