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~person:"Kapferer, Jean-Noël"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
19
Luxusgüter
19
Consumer behaviour
14
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14
Brand management
7
Markenführung
7
Luxury
6
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3
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Kapferer, Jean-Noël
Phau, Ian
26
Ko, Eunju
25
Valette-Florence, Pierre
17
Jain, Sheetal
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Wiedmann, Klaus-Peter
15
Seo, Yuri
14
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12
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11
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10
Heine, Klaus
10
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9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
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8
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Sung, Billy
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
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2
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2
International marketing review
1
Journal of personal selling & sales management
1
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ECONIS (ZBW)
19
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1
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
3
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
4
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
5
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
6
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
9
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
10
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
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