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~person:"Kardes, Frank R."
~source:"usbk"
~subject:"Brand image"
~subject:"Verbraucherverhalten"
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Brand image
Verbraucherverhalten
Consumer behavior
2
Advertising
1
Cognition
1
Decision making
1
Entscheidungsprozess
1
Kaufentscheidung
1
Kongress
1
Kundenmanagement
1
Management
1
Marketing
1
Marketingmanagement
1
Montréal <2004>
1
Psychological aspects
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Social aspects
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Werbepsychologie
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Kardes, Frank R.
Solomon, Michael R.
14
Kroeber-Riel, Werner
11
Bänsch, Axel
9
Foxall, Gordon R.
9
Kanuk, Leslie Lazar
7
Schiffman, Leon G.
7
Trommsdorff, Volker
7
Blackwell, Roger D.
6
Engel, James F.
6
Katona, George
6
Weinberg, Peter
6
Foscht, Thomas
5
Lange, Elmar
5
Olson, Jerry C.
5
Peter, Jerome Paul
5
Raab, Gerhard
5
Swoboda, Bernhard
5
Assael, Henry
4
Berger, Arthur Asa
4
Bilharz, Michael
4
Grunert, Klaus G.
4
Howard, John Arnold
4
Huber, Frank
4
Kassarjian, Harold H.
4
Mooij, Marieke K. de
4
Raffée, Hans
4
Schneider, Willy
4
Underhill, Paco
4
Wiedmann, Klaus-Peter
4
Antonides, Gerrit
3
Askegaard, Søren
3
Bamossy, Gary J.
3
Becker, Gary Stanley
3
Bosshart, David
3
Bruhn, Manfred
3
Büttner, Miriam
3
DellaBitta, Albert John
3
East, Robert
3
Frank, Robert H.
3
Gernsheimer, Oliver
3
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Applying social cognition to consumer-focused strategy
Kardes, Frank R.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004857601
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2
Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
Saved in:
3
Consumer behavior and managerial decision making
Kardes, Frank R.
-
1999
Persistent link: https://www.econbiz.de/10004378210
Saved in:
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