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~person:"Kardes, Frank R."
~subject:"Brand image"
~subject:"Verbraucherverhalten"
~type_genre:"Collection of articles of several authors"
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Verbraucherverhalten
Consumer behaviour
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Kardes, Frank R.
Belk, Russell W.
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Haugtvedt, Curtis P.
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing, advertising and
consumer
behaviour
…
Persistent link: https://www.econbiz.de/10003457714
Saved in:
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
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