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~person:"Karniouchina, Ekaterina V."
~person:"Komárková, Lenka"
~subject:"Advertising"
~type:"article"
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
2
Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Cooney, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
Saved in:
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