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~person:"Karp, Larry S."
~person:"McAlister, Leigh"
~person:"Rühle, Michaela"
~subject:"Konsumentenverhalten"
~subject:"Köln"
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Karp, Larry S.
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A basket-mix model to identify cherry-picked brands
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-hsin
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
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2
Verkaufsveranstaltungen im Einzelhandel : eine betriebswirtschaftliche Analyse der Schlussverkäufe, Jubiläumsverkäufe und Räumungsverkäufe
Rühle, Michaela
-
1991
Persistent link: https://www.econbiz.de/10000080866
Saved in:
3
Sales and consumer lock-in
Gallini, Nancy Theresa
;
Karp, Larry S.
-
1988
Persistent link: https://www.econbiz.de/10000772328
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