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~person:"Karray, Salma"
~person:"Skiera, Bernd"
~subject:"Brand management"
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Brand management
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Karray, Salma
Skiera, Bernd
Burmann, Christoph
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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ECONIS (ZBW)
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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2
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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