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~person:"Kasilingam, Dharun Lingam"
~person:"Meyer, Anton"
~subject:"Advertising effects"
~subject:"Bank"
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Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
International review on public and non-profit marketing
1
Journal of retailing and consumer services
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
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ECONIS (ZBW)
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
3
Strategien zur Messung und Ausschöpfung des Kundenwerts
Meyer, Anton
;
Kantsperger, Roland
;
Wilkoszewski, Alexander
- In:
Integriertes Risiko- und Ertragsmanagement : Kunden- …
,
(pp. 297-320)
.
2005
Persistent link: https://www.econbiz.de/10002620264
Saved in:
4
Zufriedenheit von Bankkunden : Ergebnisse des Deutschen Kundenbarometers - Qualität und Zufriedenheit
Meyer, Anton
;
Dornach, Frank
;
Ertl, Robert
- In:
Kundenorientierung von Banken : Strategien für …
,
(pp. 365-387)
.
1999
Persistent link: https://www.econbiz.de/10001453438
Saved in:
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