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~person:"Katz, Helen E."
~person:"Martí-Parreño, José"
~person:"Unger, Fritz"
~subject:"Marketingmanagement"
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Marketingmanagement
Advertising media
9
Werbeträger
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Marketing
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Mediaplanung
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Media mix
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Mediamix-Strategie
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Consumer behaviour
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Katz, Helen E.
Martí-Parreño, José
Unger, Fritz
Blakeman, Robyn
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Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
2
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
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