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~person:"Katz, Helen E."
~person:"Martí-Parreño, José"
~person:"Unger, Fritz"
~subject:"Medien"
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
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2010
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4. ed.
Persistent link: https://www.econbiz.de/10003892475
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