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~person:"Kaufmann, Hans Rüdiger"
~subject:"International marketing"
~type_genre:"Book section"
~type_genre:"Ratgeber"
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International marketing
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Kaufmann, Hans Rüdiger
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Consumption culture in Europe : insight into the beverage industry
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ECONIS (ZBW)
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Research and managerial implications
Kaufmann, Hans Rüdiger
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Orphanidou, Yianna
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Casarin, …
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Consumption culture in Europe : insight into the …
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(pp. 333-347)
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2013
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