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~person:"Kaufmann, Hans Rüdiger"
~type_genre:"Handbook"
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans Rüdiger
(
contributor
)
-
2015
"This book discusses the importance of understanding and implementing customer
knowledge
management
and customer …
Persistent link: https://www.econbiz.de/10010477178
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