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~person:"Kauppinen-Räisänen, Hannele"
~person:"Souren, Rainer"
~subject:"Consumer brand engagement"
~subject:"Sustainability"
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Consumer brand engagement
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Kauppinen-Räisänen, Hannele
Souren, Rainer
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Die gesellschaftliche Verantwortung des Unternehmens : Hintergründe, Schwerpunkte und Zukunftsperspektiven ; Festschrift für Professor Dr. Gerd Rainer Wagner
1
International journal of retail and distribution management
1
Journal of business research : JBR
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ECONIS (ZBW)
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Packaging journey from retail to home : how the meaning of sustainability for colour transforms
Sekki, Sanna
;
Kauppinen-Räisänen, Hannele
; …
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 47-63
Persistent link: https://www.econbiz.de/10014484186
Saved in:
2
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
3
Alles im Fluss? : Ansatzpunkte eines nachhaltigen Kreislaufmanagements für Verkaufsverpackungen
Souren, Rainer
- In:
Die gesellschaftliche Verantwortung des Unternehmens : …
,
(pp. 321-347)
.
2012
Persistent link: https://www.econbiz.de/10009560605
Saved in:
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