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~person:"Kautish, Pradeep"
~subject:"Marketingmanagement"
~type:"article"
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Niche marketing strategies for business growth : an experiential journey
Kautish, Pradeep
- In:
Cases on consumer-centric marketing management
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10009785267
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