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~person:"Kautonen, Teemu"
~subject:"Direct marketing"
~type_genre:"Aufsatz im Buch"
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Kautonen, Teemu
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Handbook of research in mobile business : technical, methodological, and social perspectives
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
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ECONIS (ZBW)
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Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki
;
Kautonen, Teemu
- In:
Handbook of research in mobile business : technical, …
,
(pp. 304-315)
.
2009
Persistent link: https://www.econbiz.de/10003940532
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2
Sources of trust in permission-based mobile marketing : a cross-country comparison
Karjaluoto, Heikki
;
Jayawardhena, Chanaka
;
Kuckertz, Andreas
- In:
Trust and new technologies : marketing and management …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003770897
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